Mole Hole

Brand Collateral

Bags, Tags, and Name tag

The Mole Hole is an eccentric shop that carries various artistic gift items. Every Mole Hole has different stock of items, which are one of a kind. The first Mole Hole started out in the basement, which is how it got its name. Knowing the history of the Mole Hole, I chose to express the eccentricity in the mark. I used a line drawing of the Mole Hole Logo and created a mole coming out of his hole. I chose earth tone colors, such as green and brown, because the mole is from the earth. Overall the piece expresses a fun and whimsical mark.