Biltmore Estate Winery

For the Biltmore Winery project, I was on a team of three and was appointed the Senior Art Director. The Biltmore Name is widely known and is a great source of tourism for Asheville. The Winery is not well known because, though the wines are a great source of income, The Estate does not spend much money on advertising. The Winery was created to keep Biltmore Estate self supporting. Our concept of the advertisement campaign was to emphasize on the heritage and history of the Biltmore Estate. Patterns were used throughout the whole campaign to symbolize the wallpaper in the Biltmore House. The logo is based on the photo of the winery and continued the old world dynamic throughout the piece. Working on a full advertisement campaign gave me a look into the dynamics of being a leader graphic design team and provided me with the experience that I can use today.